I have a long history with the beloved Sonic the Hedgehog brand and character. In one of my early roles as a Designer at Ayzenberg, I designed strategic content for its social channels. It was a rewarding and formative account - and one I was able to revisit when SEGA began working with Black Box in 2018. In both instances, my involvement included ideation and visual execution of static and animated content that propelled engagement with Sonic's dedicated audience.