NBC / OXYGEN NETWORK
2021 - 2023Client
NBCUniversal
Properties
Oxygen Network
For two network seasons I created content for oxygen Network’s social channels, largely Instagram and Facebook, supporting an array of true crime specials and iconic television series like Snapped.
SOCIAL STRATEGY
Working that an extremely limiting legal team created the challenge of creating intriguing, eye catching content that didn’t rely too heavily on crime imagery or footage. Supplementing with stock photography and graphic treatments, we we able to build a breath of content that included everything from animated quote cards to lifestyle memes.
Through a series of calls to action we bolstered engagement and grew the network’s online audience by more that 30%.
