NBC / USA NETWORK
2021 - 2022Client
NBCUniversal
Properties
The Sinner Season 4 Campaign
Chucky Season 2 Campaign
I was conceptually responsible for content for both the network’s main social channels, as well its individual IP handles.
The most demanding of these projects included The Sinner, starring Bill Pullman (swoon) and the network’s buzzy remake of an 80’s horror classic, Chucky.
The SinnerSOCIAL STRATEGY
Gloomy and unsettling, we created atmospheric content to engulf the audience in the nautical world of the fourth season. Ahead of The Sinner’s season 4 premiere we created a series on the seven deadly “sins” (left). During the season, we released a “detective’s notebook” that summarized each weeks’s clues.
As always, we found time for levity…
ChuckySOCIAL STRATEGY
USA’s Chucky revival saw record viewership numbers, and the buzzy online campaign helped make the show trend #1 on twitter week after week.
