FREEFORM
2019 Good TroubleWe created a social series of relatable simulated user experiences for Good Trouble Season 2 that draw directly from the permeation of mobile tech in the life of the average millennial.
SOCIAL STRATEGY
Tell short-form stories through the imagined app usage of a given character; sending and receiving cash reimbursements, googling “how to’s” for navigating life, etc - all supplementing the storylines for airing episode arcs.
Client
Disney Entertainment
Properties
Good Trouble Season 2 Campaign
31 Days of Halloween Seasonal Programming Campaign
25 Days of Christmas Seasonal Programming Campaign
31 Days of Halloween
+ 25 Days of ChristmasThe Seasonal Holiday Campaigns were a special challenge to make the timeless classics they air every year (think Nightmare Before Christmas or Home Alone) appealing and fresh for a new audience.
SOCIAL STRATEGY
We created “Fake News” headlines that spoofed plotlines and “TLDR”s that truncated entire films to bring a Gen Z audience to Gen X favorites.
We created “Fake News” headlines that spoofed plotlines and “TLDR”s that truncated entire films to bring a Gen Z audience to Gen X favorites.
